Welcome to The Marketing Source

The Marketing Source
The Marketing Source
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Accelerate your marketing success!

A fresh perspective to change your paradigm

Accelerate your marketing success!

A fresh perspective to change your paradigm

services that grow your business effectively

Call Center Operations

We develop call center operations from the ground up or analyse, re-vamp and improve existing operations to redefine efficiency and increase performance.  

Avatar Call Generation

 Avatar Live Leads software masks foreign agents accents so that they can qualify sales leads, at a reduced cost without any productivity loss. 

Online Lead Generation

Compliance and efficiency at a reduced cost is our focus. Highly targeted campaign designed, developed and deployed to increase your prospect flow.

Direct Mail Campaign

No direct mail is not dead, in fact it out-performs many other lead generation campaigns. Cost effective and targeted to produce superior results for our clients

Direct Consumer Sales

Campaign design and execution is what we achieve, measurable and immediate results that can be adapted to any market vertical. 

Pharmacy & Laboratory Patient Procurement

Patient advocacy coupled with rigorous compliance and a historical track record of generating high conversions without compromising quality. 

Are you operating in a paradox, or under a new paradigm?

Marketing has been defined by some as the art of getting and keeping customers.

There was a time when marketing’s current modus operandi worked, and worked rather well. It has been evident for many years that ‘marketing as usual’ is simply not working anymore, and that fundamentally new thinking is needed to revive and rejuvenate this most vital and potentially noble of business functions – one that has, unfortunately, become the object of skepticism and distrust among many of it stakeholders.


Our own observations over the past decade or so have led us to conclude that marketing has been losing efficiency as well as effectiveness over time. In other words, marketing has been and continues to be in the throes of a productivity crisis. The efficiency and effectiveness has stagnated. Marketing has managed to ‘do less with more’, continually reply on a heavy does of gimmicks and constant sales promotions, while delivering worse results; flat or declining customer satisfaction levels, shockingly low customer loyalty levels, and increasing numbers of alienated customers.


Noise pollution, information overload, empty promises, outright exaggerations – marketing’s negative effects have never been more pronounced. It doesn’t have to be this way. Sound marketing practices lead to low marketing cost coupled with highly satisfied customers, minimal spillover of marketing communications to groups outside the target market creating long-term relationships between companies and their customers, and a strong emotional bond between companies and customers. Unfortunately, these have become the rare exception rather than the rule.


The harsh reality facing marketers today is that their bag tricks have become a useless, even dangerous, relic of a bygone era. The power in the marketplace has shifted to the customer. Old-style marketers have become sitting ducks now, and information-savvy customers can – and do – readily exploit them to their own advantage.


Why speak to The Marketing Source?


We offer clients a fresh perspective, unfiltered by past failures or internal politics. Our only goal is to elevate your business and shatter preconceived notions that can limit growth by providing a fresh look with a measured analytic approach.

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Your business deserves the best. our only goal is your success

About Us

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Passionate Marketing Experts

For the past 25 years, we have been the 'behind-the-curtains' operators that have helped businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, streamline your operations, and put you on a solid track to success and profit.

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Our Analytical Approach

Our service includes a comprehensive consult to help identify gaps and opportunities, resulting in a comprehensive report that includes a project plan with timelines and cost analysis. Our individualized plans are made up of quality services that will help you get there quickly and smoothly.